In the eight years since the Peabody Institute’s flagship website was launched in 2017, strategic institutional growth and technological advancements have made the site feel outdated. Today’s students, families, and artist-educators approach a performing arts institute’s website with different needs and expectations than previous visitors held.
This fall, Peabody began rethinking and redesigning the peabody.jhu.edu website, with support from the Bloomberg Philanthropies Digital Accelerator Program, which helps cultural organizations across the US and UK to strengthen technology and management practices to improve operations, drive revenue, increase fundraising, engage broader audiences, and deliver dynamic programming.
“Creating a robust and flexible website—one that will reflect a dynamic, thriving, and ever-evolving Peabody, effectively drive recruitment and philanthropy, and attract new audiences—is essential to ensuring Peabody’s continued growth and success,” notes Kirsten Lavin, Associate Dean for External Relations. “We are thrilled to have been selected for the Bloomberg Philanthropies Digital Accelerator Program, which is providing the funding, guidance, and staff support to drive this work.”
Over the past three years, the Digital Accelerator Program has been a catalyst for strengthening nearly 150 cultural organizations across the US and UK. To date, the 40 institutions that were part of the first cohort cumulatively grew an additional $20 million in new revenue including through fundraising, reached over 1 million new audience members, and engaged more than 4,000 new artists and partners.
The Peabody Institute is one of 199 nonprofit cultural organizations accepted into Bloomberg Philanthropies’ new Digital Accelerator Program cohort, spanning artistic disciplines and organization size in 52 US and 28 UK cities. The new peabody.jhu.edu is expected to launch in late summer 2026.