The Peabody Post

Carla Kihlstedt’s “Pay-What-You-Can Music Model”

Peabody Preparatory alumna Carla Kihlstedt and her husband, Matthias Bossi, created a subscription website called Rabbit Rabbit Radio.  The site is utlized to distribute new music by their latest band, Rabbit Rabbit.  Subscribers are given access to a newly released song every month, in addition to video clips, photos, information about the making of the tracks, and other links and clips.  Cost for a subscription ranges from $2-$5 a month, with subscribers paying what they can (there’s no difference in access).  An article about Rabbit Rabbit Radio, “A Pay-What-You-Can Music Model,” can be found in the New York Times. 


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